Anders Brasch-Willumsen, an art director, created "Rocks and Light", inspired by the Japanese Mono-ha movement. The collection explores photorealism in 3D imagery, using stone to alter image perception. He bridged the gap between prehistoric and futuristic and real and virtual realms.

Rock and Light

Oct 12, 2023

Art

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Art director Anders Brasch-Willumsen's "Rocks and Light" collection embodies his profound admiration for the Japanese art movement, Mono-ha. This fascination seamlessly blends with his keen interest in exploring light and space. The ephemeral nature of the works from Mono-ha, often captured solely in photographs, resonated deeply with Brasch-Willumsen. He believes the essence of creating digital sculptures parallels this transient existence, where the creations primarily live through images.

Another avenue of exploration for Brasch-Willumsen was the pursuit of photorealism within 3D-rendered imagery. By employing timeless, raw materials like stone, the perception of the image undergoes a profound transformation. Brasch-Willumsen aspired to carve out a realm that oscillates between the prehistoric and the futuristic, a space hovering between tangible reality and the virtual domain.

藝術總監Anders Brasch-Willumsen的「岩石與光」系列體現了他對日本藝術運動Mono-ha的深深讚賞。這種迷戀與他對光和空間探索的濃厚興趣完美融合。 Mono-ha的作品往往具有短暫的性質，只能在照片中捕捉到，這深深觸動了Brasch-Willumsen。他認為創建數位雕塑的本質與這種短暫的存在具有相似性，因為創作主要透過圖像生活。

Brasch-Willumsen探索的另一個面向是在3D渲染影像中追求真實感。透過使用如石頭這樣的古老、原始的材料，圖像的感知發生了深刻的轉變。 Brasch-Willumsen渴望開創一個在史前和未來之間搖擺的領域，一個在有形現實和虛擬領域之間徘徊的空間。

Studio Brasch

Studio Brasch, a visionary Swedish creative studio led by art director Anders Brasch-Willumsen, produces captivating imagery—the previously designed digital art inspired by Mono-ha, a Japanese movement melding natural and industrial elements.

Recently, Studio Brasch introduced abstract 3D renderings, balancing simplicity and intricacy. Utilizing hyper-realistic hues like brilliant golds and radiant pearls, their art tells stories that elicit powerful reactions. Whether it's a window filled with viscous orange liquid or a solitary rock in a stark sci-fi landscape, Studio Brasch consistently challenges the confines of contemporary advertising. In an age of endless scrolling, their work compels a pause.

Studio Brasch，由藝術總監Anders Brasch-Willumsen領導的瑞典創意工作室，製作了引人入勝的圖像。工作室之前設計了受Mono-ha啟發的數位藝術，這是一個將自然和工業元素融合的日本運動。

最近，Studio Brasch推出了抽象的3D渲染，在簡單性和複雜性之間找到了平衡。利用如輝煌的金色和輝煌的珍珠之類的超真實色調，他們的藝術講述了引起強烈反應的故事。無論是充滿黏稠的橙色液體的窗戶，還是荒蕪的科幻景觀中的孤立岩石，Studio Brasch始終挑戰當代廣告的界限。在無盡的滾動時代，他們的工作強迫人們暫停。

all images courtesy of Anders Brasch-Willumsen

Studio Brasch

Directed by Anders Brasch-Willumsen

anders.willumsen@gmail.com

https://www.instagram.com/studio_brasch/

http://ww1.studiobrasch.com/